Radihoe
Everyone likes a product that can make working easier and more enjoyable. For those who work in the farming industry, you need something that will the pass time while working in the fields. The Jean-9 industries research and development team has come up with such a product. Our company researched the best place to try to market our product called the Radihoe. The concept is simple. We realize that working in the field all day is hard and can be boring, so we have tried to make it more enjoyable. The radihoe is a hoe that any farmer would use, except that there is a mini am/fm radio that is built in the wood near the top of the handle. Our comfort grips at either end of the radihoe make for easier gripping while the radio makes for a more productive day. We realize that not everyone can use the radihoe, which is why our research team of experts has already estimated the best places to market our product. First we narrowed down places in the U.S. which lead us to the Midwest. The Midwest is this countries breadbasket (hence, 80% of our farmland) so we figured that this would be the ideal place to market our product. We then had gone further into the study and narrowed it down to select a state to center our marketing scheme where it
might get the most popular use out of. We decided to go with Iowa. Iowa has a gross population of about 2,923,179 and it’s area is roughly about 55,869 sq feet of land. Once we decided on the state, we were eager to try out the product on our target market group which is the local community farming villages around the area, who were getting bored of the traditional ways of getting the work day done. The farmers in our target market have tried our product out in the field. Out of 100 farmers that have tried the radihoe, 80 of them reported that workers were more productive and it did help to pass the day with ease. While the rest of the 20 had reported that they really did not see much difference in productivity with the workers, only slight distraction. After absorbing in this information, we went back into the development labs to try to figure out how we could make the radihoe a better product and also start working on price and how we would bring the product out onto the rest of the Midwestern market. We knew that in order to sell the radihoe on the market and be successful we would really have to get the name out there. The only competition that we have aside to the regular hoe market, might be the personal hand held radios. We knew that our product would have to be more expensive than a regular hoe which also could be our weakness. A radio is not something that is an absolute necessity when plowing the fields so some people would not be willing to pay more just because it has this added feature. Regular hoes go for an average price around $20 or less, depending on quality, however because ours has a radio we wanted to charge $49.95. We knew that the radiohoe was something that was special and something that no one had ever seen or even heard of before. The radihoe is in the markets introductory phase right now. It is not a very well known product except for our target market. We are promoting the radihoe where ever possible to get the name out there and get people’s attention. Jean9 Industries has no
Some topics in this essay:
Jean9 Industries,
Iowa Iowa,
,
Radihoe” Using,
Midwest Midwest,
target market,
product target market,
product target,
jean9 industries,
market product,
people buy,
people’s attention,
product product,
sizable profit,
economic appeals,
regular hoe,
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Approximate Word count = 1373
Approximate Pages = 5 (250 words per page double spaced)
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