Colour digital printing is more akin to photocopying or computer laser printing than the conventional four-colour printing process: it uses toners rather than ink and the images are created by electrostaticall

In essence, the availability of digital technology should begin to change the way we think about print. Rather than just going for a straight run of 5,000 leaflets we could decide that the leaflet would, in fact, be used with several different audiences who had different information needs and priorities. Thus the basic idea could be designed to have areas which could be changed - for example to make it more applicable to mature students or those from overseas. The final run of 5,000 would then be split into shorter runs of more targeted leaflets. And, of course, with digital technology you don’t need to have 5,000 at once. You print off what you need when you need it.

~ Bringing colour to short-run in-house newsletters.

Some topics in this essay:
Digital Presses, Offset Lithography, Heidelberg’s GTO-DI, Digital Printing, digital printing, Digital Print, digital presses, ~ digital, conventional printing, printing process, ~ digital printing, ~ digital presses, colour digital printing, digital print, film plates, digital technology, presses print, file press,