1. Enthusiastic about the vast potential market that children represent.

2. Encourage all advertisers to go after children in their marketing.

3. View children as consumers in training.

1. Media influenced children as early as the days of radio, when marketers pushed Ovaltine toward children.

2. Ads were kept mild, since advertisers were worried that parents might be listening.

3. It was at this time that the potential of marketing to children was realized.

1. Television was even more effective at marketing to children, as children want what they can see.

2. Sales of grape juice to families with children went way up after Welch's Grape Juice became the official sponsor of the Howdy Doody Show.

3. Parents increasingly left their children alone to watch television, leaving advert

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