Barbie doll

The role of women in society has changed, both in the business world and leisure world. After the 1996 Summer Olympics, where the American women dominated so many sports (i.e., basketball, soccer, and softball), doors have been opened. It has paved the way for women in sports and helped to change to image of an athletic woman. The image of Barbie has changed too. And market styles also changed and today there is greater emphasis on casual and sports attire. There are not many Barbie’s sold with feet in high heel position. Barbie’s feet are now are flat to accommodate sneakers and slippers. Stores now offer dolls with many sport’s oriented accessories. This is far contract from the glamorous princess dress. I think it is because female involvement in sport has become more generally accepted than before.

Since the early 60's, the Barbie-doll image and the general public’s perception has evolved. There was a time when a muscular woman was totally unacceptable. The unquestioned presumption of the absolute physical inferiority of girls and women relative to boys and men has been used as a method of restricting female participation in many sports. Several myths and ill-founded arguments proposed for limiting athletic activity are also being used with respect to occupational activity. (Carole A. Odlesby). Stereotypes that men were naturally aggressive and competitive, while women were inherently emotional, cooperative and passive have always existed. For so many years the woman’s role was based in the kitchen. Since 1960's more women have been participants in sport, with less need for apologies. The 1960's lead to a female athletic “revolution.” Women began to participate in competitions on national level, and play to win for money and for professional titles. That woman can have choices even in sports and compete on the same level as man does, was a big motivation to women in this generation.

nding families, and family rituals in favor of work force and the work out.(Janet Dunham) Barbie became a new standard of beauty for the female figure, but achieving this symbol of beauty for many was unrealistic. Girls would never play with a doll if she is not attractive. Dolls need to look glamorous, thin and beautiful as a role model in contract with aggressive toys as guns and soldiers. Barbie's position as blank-eyed spokeswoman for the ideal of the mute, mindless, gorgeous woman with large breasts is reinforced in the eerie comments of a six-year-old gir