McDonald's developed its future scenarios around three strategies-customer convenience, customer value, and optimal operations.

More than ever, McDonalds is focused on and committed to doing the right thing for the local communities in which the company operates and for the customers it serves. This philosophy of doing good and giving back has always been at the heart and soul of the McDonald's business -like french fries and hamburgers - and started with founder, Ray Kroc. Before there was even a name for "social responsibility," McDonald's was setting the standard, and they’ve been the leader ever since.

As we deal with challenging economic and political climates around the world, McDonalds role as an employer and local business becomes even more important. The company remains steadfastly committed to addressing various social responsibility issues, policies, and practices within the McDonald's system that affect local communities and customers.

McDonalds has made significant progress toward becoming a more socially responsible organization, but there is always work to be done. Through its 30,000 restaurants, its owner/operators and suppliers, the company continues to dri

q McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.

The implementation of change in the use of technology.

From its conception, McDonalds has been determined to be quick. Now the fast food giant is attempting to be super quick. McDonald’s market studies show impatient customers will pay for the right not to wait. Standing in line and having to wait is a huge negative for Americans, especially hungry ones. So McDonalds introduced ultra-quick service in some regions, where all that is necessary to place an order is to press a few buttons on a cell-phone, park in a special spot under the golden arches, and all you have to do is grab your bag and go. No ordering, no waiting, no pulling out the wallet, no messing with change. All this, thanks to technology and McQuick.

More food production processes could be automated, freeing up in-store personnel to interact in more interesting ways with customers.

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