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“There’s no business like Show Business”

The two fundamentals of a democratic world are the business of show and business. Capitalism is the integral ingredient in today’s advertisement filled society. The precursors to television were the radio, newspaper and telegraph. The minds of tomorrows leaders are captivated by the images of a television screen, which is controlled by the business leaders of today. The marketing schemes, pollsters, and the billions of dollars spent on demographic research are funded by major corporations to market their products. Television news is yet another entertainment resource to influence the masses to carelessly spend their way to debt and to simplify historic events. The reporting of news, which was once, a public service is now a commodity produced for the pockets of producers, so called reporters and wealthy business people. The millions of seemingly honest commercials infect the minds of American consumers to purchase a product, with out a conscious reason.

The analysis of Good Day LA, a local news program on channel 11 at seven o’clock in the morning exemplified a typical news organization as illustrated by Neil Postman and Steve Powers in their book, How to Watch TV News. The surrounding commercials provide the income for a n


Researchers at the ASU research foundation have concluded that the average attention span of a normal American adult is about eight minutes. As busy Americans, we are not privileged to scrutinize the news that is voluntarily fed into our heads. Unfortunately, most television news producers play on this fact. A news program is created to simulate a trusting family environment and to be entertaining. The Good Day LA host consists of Steve Edwards, an older male anchor and two attractive female co-anchors Jillian Barberie and Dorthy Lucey. The customary time spent for weather is doubled when Jillian, who is the weather person, procrastinates and talks with Dorothy regarding the daily entertainment report. The alarming fact is that men view Good Day LA for the immodest clothing worn by Jillian. Powers and Postman write that “the purpose of news should be to give people pleasure, at least to the extent that it takes their minds off their own troubles (21)…A Pleasing personality is almost certainly more important to a weather caster than a degree in meteorology (37)”. The use of this particular news program is to illustrate that this defective news source is the number one rated news program in Los Angeles. Thus, if this show is the mark of success than the preceding shows that duplicate this style will further promote ignorance through non-educational news.

According to TVhistory.tv, an online television statistic source, there are over a hundred million households with television sets. As Americans, we fuel the fire that is television and television news. Television provides a quasi-reality, a friend, and a console for many people around the world. Although, this great tool aids many people it is and will become the detriment of many societies. The fine line between entertainment and news is now a matter of cost. In the entirety of the news program, there were only two international news stories each taking a minute to report. On

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Approximate Word count = 1314
Approximate Pages = 5 (250 words per page double spaced)


  

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