So the race was between XM and Sirius, and XM was able to take the lead early on by offering service nearly five months before Sirius. With its aggressive entry into the market, XM attracted 30,000 subscribers after just seven weeks of operation, while Sirius was still wrestling with its chipsets. Though there are similarities between the technological components and services offered by XM and Sirius, overall, each company has a different plan for its broadcasting system. XM’s ground station tr

• Leading U.S. provider of direct broadcast satellite (DBS) T.V. services. (DirecTV shares several characteristics with satellite radio)

In order to reap the benefits from these additional market channels, XM needs to adjust its pricing structure for “cross-users.” Right now, each receiver you own requires a separate subscription. XM needs to realize that just like a cable subscriber won’t pay twice as much to have access to cable in multiple rooms in their house, XM subscribers won’t pay double the monthly service charge for multiple receivers. Therefore, XM should create package deals to allow customers to listen to XM radio both at home or in the car and not be charged additional fees.

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