Fashion is a vital component to this global popular culture in which we live. The origins of fashion can be explored by looking back in time, with the changing trends and marketed products varying throughout each generation. Fashion and what people were wearing goes as far back as to looking at ancient times. Since then fashion has evolved throughout society, adapting to the environment in which it has been marketed.

Fashion is widespread within global popular culture, but its development happens in different places around the world. Designers & “trend setters” are continuously working to advance and expand fashion and its limits. A Fashion Trend, could start off in a struggling designers lounge room, the designer could then be acknowledged by a fashion label, which would then lead them to becoming a national name, and their clothes being marketed within their home country. If their clothing is popular and found out to be appealing to the fashion industry it could then lead to them being recognized globally, with offered support by an international fashion label, with their clothing and ideas given the chance to grow to a universal level.

Resistance has been a major influence on fashion over the years. With the evolvement of fashion has come the more risqué clothing and accessories, constantly pushing the boundaries of what is acceptable and what isn’t. Schools, churches, banks, leading shops such as David Jones and Grace Bros for a long time have opposed the wearing of risqué fashion. This however is gradually changing of course, as the exposure of the more rare fashions often only seen on the catwalk break into society and acquires a fashion status. Business suits and formal attire are still prerequisites for attendance at certain functions. Times have changed significantly within the fashion industry (eg. jeans in the 1950s and 1960s were associated with the bad boy, the juvenile delinquent or rebellious teenager, tensions between authorities and wearers of jeans were obvious. Attendance at church dances in the 1960s for example, mandated the wearing of respectable attire. Jeans were not permitted. Parents insisted that proper trousers be worn to family functions.) But over time Big name fashion designers such as Calvin Klein and Armani have feature denim in their latest presentations. Jeans have gained universal acceptance as durable, stylish and affordable fashion items.

Technology over the past decade has made the fashion industry more commercialised and profound than ever before. With the use of digital editing in advertisements the fashion industry has been portrayed better then ever, being able to exploit advertising strategies to their full potential, including the understanding of the target market, and implementation of techniques such as sex appeal and persuasive advertising. Technological developments have been crucial in allowing evolving processors of interaction, with the internet providing opportunities for a more direct dealing through online shopping, catalogue websites and the online promotion of upcoming products. As generations of fashion grow new products have ensured that fashion and all its triumph has changed to maintain its appeal to succeeding generations. Whether it has stripped back and taken a minimalist approach or glorified the already existing successful products, the general umbrella of the fashion industry has evolved to meet the needs of new consumers; again requiring something different to allow them to develop an identifying image.

Has fashion changed the society in which we live, or has society changed fashion? This question is debatable, There is no doubt that any discussion of this issue will require an investigation into changes in attitudes and values; in access by individuals of different classes in society; and in the role of institutions within society in either promoting or censoring fashion as a popular culture. Although it has to be admitted that fashion in many ways has shaped society. Whether it has influenced the people of its time, or given persons the opportunity to set themselves out as individuals.

We have seen it develop, repeat, exaggerate and change Fashion is never expected – with this it is the continuity of change, that keeps us guessing. By looking into the past of fashion and trends of today it is likely that the repeat of popular trends will be repeated once again. As the search for individua

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