To wear A&F or Not to Wear A&F?
I am a college student at Sacramento State University. I guess I can say that I am a normal eighteen year old, and I believe that I am in style, or even trendy if you would like to be technical. I wear a variety of clothing brands, but one in particular. You can even look at me, and spot something from that particular store everyday. I think that is somewhat sad but, I enjoy what I wear and the appearance of that particular brand. This brand that I am talking about is, Abercrombie and Fitch. Almost everyone I know has at least one thing from that store, and more than often my friends carry almost everything in their closet from that store. But why is this brand flooding my closet? Better yet, why is this brand flooding American teenagers wardrobes? Sometimes, I take a look at the things I buy from there and think, why am I buying things with holes in them, and jeans that look like they are ten years old? Truthfully, I didn't really have many answers for these actions of myself and many others, but I set out to find more out about this brand that sucks you in. I figured I would start at the source, the store. I walked in and actually took a good look around the store, this was odd, when I usually walk in I go stra
portray the normal American teen. I don't know about you, but I don't lay around with my friends in the nude in the woods for a weekend. Better yet, I don't lay on top of an elephant in the nude with my boyfriend. The ads also seem to portray all of these young adults as wealthy, and usually in some expensive vacationing spot. For example, one of my catalogs, which was the Christmas edition, showed a group of teens in the Hamptons for the holidays, with elaborate gifts under the Christmas tree. I know for a fact, that most teenage consumers do not live that type of lavish life. purchase. I feel that if the youth of America does not have a mind of their own, then they should not be buying any brand of clothing, or even watching television. Also, some of the values in the Abercrombie ads are very distorted. Most of the ads, show that if you wear Abercrombie and Fitch you will have the prefect body, the perfect boyfriend or girlfriend, and appear to be wealthy. Do teens buy Abercrombie and Fitch for these reasons? Do they believe that if they purchase these garments, they will live the life that the models live inside the catalog? I don't believe that this is true, but maybe in some way, teens think that people will think higher of them if they wear Abercrombie and Fitch. I suppose that the negative attention hasn't hurt Abercrombie’s sales at all, every time I am in the store the fitting rooms are filled and the line to the register is long with customers ready to When I interviewed my own mother about what she thought of Abercrombie and Fitch
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Approximate Word count = 2027
Approximate Pages = 8 (250 words per page double spaced)
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