The product categories include:

1. Beauty, which consists of cosmetic, fragrance and toiletries (“CFT”);

2. Beauty Plus, which consists of jewelry, watches and apparel and accessories;

3. Beyond Beauty, which consists of home products, gift and decorative products and candles;

4. Health and Wellness, which consists of vitamins, aromatherapy products and exercise equipment as well as stress relief and weight management products.

Avon is the world’s leading direct seller of beauty and related products, with $6.2 billion annual revenues (in 2002). Avon markets to women in143 countries trough 3.9 million independent sales representatives. Avon product lines include such recognizable brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques Hair Care, Mark, becoming and Avon Wellness, etc.

Avon’s mission is to be the company that best understands and satisfies the p

• To enter the cosmetic and perfume market a novice needs a good quality product in a stylish packaging. (This requires big investments in R&D and production facilities)

• Problems with bringing products and client services on the same high quality level in remote countries like Russia, China, etc. as they are in USA and Europe.

1. Rivalry among competing sellers is very strong and severe.

All these make Avon’s financial performance closely connected to company’s success on each regional market as well as to the political economic stability of each country, where Avon sells its products. For example, the functional currency for most of Avon’s foreign operations is the local currency. This results in high risks of negative changes in currency exchange rates, negative impact of possible inflation or deflation of the local currency.

Some topics in this essay:
Naomi Campbell, Health Wellness, Management Avon’s, Business Transformation, Risk Management, Effective January, Mary Kay, Andrea Jung, Western Europe, Venezuela Avon’s, sales representatives, net sales, business transformation, inventory levels, eastern europe, • avon’s, january 1, latin america, avon’s sales, ceo andrea jung, exchange rates, net sales growth, driven increase units, cumulative inflation rates, increase units active,