Multimedia Messaging Services Impact in New Zealand
For so many of us now sending a text message (SMS) is a part of everyday life. In fact in the 16-45 year group (the key group for wireless telecommunication providers), 77% send text messages (Nokia QT Presentation, 2004). The next form of messaging and indeed communication is Multimedia Messaging Services (MMS). This essay will give an overview of how the introduction of MMS has/will impact upon the business of Wireless Telecommunication providers. It will outline firstly how MMS works, what it is and the implications in creating a MMSC (a MMS network). It will then go on to look at the MMS network structure in more depth – looking at some of the key components of the network. It will then look at standardisation and interoperability and how they are related and how they are affecting the business of wireless telecommunication providers. To best understand the impact that MMS has had on wireless telecommunication providers, it is important to understand what MMS is and how it works so capabilities and restrictions can be understood. This section will look primarily at how MMS service works and then at how MMS has been standardised. Multimedia Messaging Service (MMS) is a ne
w form of communication that combines rich content, such as audio and video clips, photographs/images and text messages. It is a technology that exists already in New Zealand and is available through the two main wireless telecommunication providers – Vodafone (PXT) and Telecom (Photo Messaging), as well as 120 telecommunication providers worldwide. An example of a picture message would be someone using their mobile device to take a picture and send it to another phone. As well as a photo users are able to send text and audio with their picture. Currently the largest message that can be sent on either network is 30KB, which is relatively low in terms of digital cameras resolutions (better quality pictures are becoming cheaper to take, therefore larger size pictures are going to be need to be sent). MMS has evolved from the success of SMS with wireless tel-co’s. SMS or text-messaging has proved to be very profitable for wireless telecommunication providers so the creation of MMS was a natural transition as the market for enriched messages is clearly ‘out there’. An example of the SMS usage growth can be seen in Table 1. The potential for MMS usage in the world is huge and it is becoming inevitable that it will be a major source of income for wireless telecommunication providers, and a good way for people to communicate.
Some topics in this essay:
Sender Roaming,
Currently NZ,
Vodafone’s WAP,
Photo Messaging,
Content Adaptation,
MMS WAP,
MMS Value-added,
MMSC MMS,
MMS MMS,
Device Management,
telecommunication providers,
wireless telecommunication providers,
wireless telecommunication,
mms network,
content adaptation,
interoperability mms,
text messages,
technical interoperability,
mms messages,
mms message,
mms roaming,
means subscriber send,
text messages sent,
business wireless telecommunication,
interoperability mms roaming,
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Approximate Word count = 2117
Approximate Pages = 8 (250 words per page double spaced)
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