Throughout the 20th Century, the arrival of mass media was driven by technology that allowed the massive duplication of material at a low cost. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Television and radio allowed the electronic duplication of content for the first time.

Mass media had the economics of linear replication: a single work could make money proportional to the number of copies sold, and as volumes went up, units costs went down, increasing profit margins further.

The purpose of the mass media is debatible; Some see it’s purpose is to inform or select information relevant to its large audience. Others see it having a “hypoderitic needle” effect. In brief, it is the idea that the makers of media messages can get up to do whatever they want us to do.

This last view has caused concern since the Orso

Global media conglomerates can often have a progressive impact on culture, especially when they enter countries that had tightly controlled corrupt media systems (as in much of Latin America) or nations that had significant state censorship over media (as in parts of Asia). The global commercial media system is uncompromising in that it will not respect tradition, custom, or balance, if it stands in the way of profits.

Rupert Murdoch is only working to help himself, his assets and his security. He is assaulting those that try to free speech, the BBC being a prime example but he has been doing this across the globe. He simply uses any means possible to get more money. In 1985 he became a US citizen in order to satisfy current legislation that only American citizens could own US television stations – and yet also managed to have himself defined as an Australian citizen in order to retain his ownership of Australian media outlets.

He is however, accused of running partisan media coverage for political parties that promote policies and decisions which favour his commercial interests.

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