I would begin by researching the current list of Mega Sporting Goods customers in our database. This would include gathering information on our 350,000 customers as well as determining trends and growth rates based on statistical analysis. I would also compile a list of the competitors within our market that details their company's size, specialty, strengths and weaknesses. This information will allow me to determine the gap that needs to be filled to increase our market share. We have already determined that our primary target customer for our new line of fishing equipment will be all of the male customers in our database. We need to research th
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