The people who develop ads to market prescription medicine products must have an inkling of what the reader wants to see. For instance, the ads in a parenting magazine most often target mothers. The ads in a sports magazine predominately target athletes. How do the advertisers know what the reader will respond to?

Patterns are tools that help us to narrow our thinking down and put thoughts into categories that we identify with. Patterns allow us to store information in blocks so that we do not have to relearn information that has already been learned. Some patterns are universal and most people have some categories or patterns that other people have. An example of a universal human pattern is using language to communicate. Other patterns that we have, may be derived from our own experience and unlike those of others. Patterns are useful in advertising because a

It is clear to me that the advertisers have a perception of how the patterns will influence the reader. The reader’s perception of the medicine is based purely on what the eye can see. They can’t feel, taste, smell or sample the medicine from looking at an advertisement. Therefore their perception of the ad has absolutely nothing to do with the actual product and its effectiveness or ineffectiveness.

dvertisers can target their reader by tapping into specific categories.

The patterns that I noticed specifically amongst the five medicine ads that I’ve chosen to analyze is the break through effect. In one ad there was a woman with her child and they were breaking through glass. Another ad featured a woman and her child with clear blue skies breaking through the clouds above. The third ad has a man skiing through a mountain of wild flowers.

The thought of breaking through something with a smile is somewhat encouraging and enticing. Thus a reader might perceive this medicine as exciting so they may ask their doctor for this kind rather than another kind that has been useful to them in the past. The thought of carelessly skiing over wildflowers is also exciting and visually euphoric.

belong as an advertisement in a magazine? I assume this is a somewhat controversial issue between pharmaceutical companies and doctor’s who are uncomfortable with overexposing medicines by using catch phrases or visual stimulus. It undermines the importance of a doctor’s role in diagnosing and treating individuals.

There is also a pattern of listing how many times a day the medicine needs to be administered. These ads make reference to the difference in dosage between other medicines as compared to theirs. They fo

Some topics in this essay:
Medicinal Advertising, advertising medicine, reader’s attention, woman child, ads list effects, patterns reader, aspects advertising medicine, pharmaceutical companies, prescription medicine, aspects advertising, reader’s perception, using patterns, people respond,