Selling More Than Just A Produ

According to Vernon Fryburger, author of the book The New Age of Advertising, ?The most important job for advertising is to ?make a sale? for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within relatively narrow bounds of acceptability in terms of language, visualizations, and general background and frame of reference? (15). Advertisers use many different strategies to sell their products to consumers. They spend over 200 billion dollars per year attempting to get the attention of consumers and to influence their decisions

Mountain View, California: Mayfield, 1999-2000.

Responded to the Onset of the Modern Women?s Movement.? Internet, 1997. http://www.rtvf.unt.edu/people/craig/madave.htm.

Percy, Larry, John R. Rossiter. Advertising Strategy: A Communication Theory Approach.

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