Southwest served the cities of Texas until 1979 before it began service to other southwestern cities. After working out the kinks of all new businesses Southwest had its first profitable year in 1973. It was just two years since the unique company was born. In 1974 Southwest carried its millionth passenger and began to spend earnings to remodel Houston’s Hobby Airport, building new terminals to help prepare for the future growth of Southwest

Southwest has a unique philosophy of point to point travel instead of the traditional hub and spoke system that most airlines use. This allows more non-stop destinations to provide convenient travel for many Americans. This idea along with short turn around times makes it appealing to customers of all areas. Southwest serves the family market and vacation travelers. Allowing other airlines to carry more of the business professionals. As with every airline company the city that it flies creates a new competition. Southwest competes with every airline in the business at cities that Southwest serves. Through the years Southwest has continued to stand by it original theme for Southwest, to provide a low cost, point to point destination, fun airline. With this and continued success of the employees that they hire it will continue to be a strong competitor in the industry.

In 1982 Herbert D. Kellenher comes aboard as permanent President, CEO, and Chairman of the Board for Southwest Airlines and continues to serve currently in this position. Herb, as the employees refer to him as, is known as the heart and soul of the company. Kellenher leads the company into outstanding progress and in 1984 Southwest is ranked number one in customer satisfaction for four consecutive years. With almost twenty successful years under its belt, Sou

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