Consumers’ demand greatly affects GAP’s strategy, which helped GAP to prosper for a period of time. It is blurring the lines between store-based, catalog and electronic retailers. The company launched its online store in November 1997, and Gapkids.com, a Website dedicated to children’s clothing. To overcome a limitation of cyberspace –namely, customers can’t pull together different outfits as they would in a traditional store – gap.com includes “Virtual Style.” This lets customers pair different tops and pants and see the eff

With stores in six countries, every state in the US and corporate operations around the world, Gap Inc. tries to have a positive impact in the communities in which they do business.

GAP encourages safe and healthy working environment. They want their factory workers to be treated with dignity and respect. GAP developed a set of principles and operating standards for garment manufacturers that reflect their values, beliefs and business ethics. The complexities of global economy create enormous challenges. A great diversity exists among the vendors they do business with, the countries where clothes are manufactured and garment workers themselves. GAP must constantly their responsibility to respect cultural differences with their own sense of what is fair and right. One of the challenges that GAP is faced with today is the charge against a proposed $8.75 million settlement in a 3-year-old lawsuit alleging sweatshop conditions and intimidation of foreign workers in Saipan garment industry. GAP says it is opposing the settlement to defend itself against false accusations and misrepresentation

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