Throughout the past decade, a revolution in technology has lead to a revelation in the minds of thousands of entrepreneurs. With the advent of the internet came the realization that it is a powerful marketing tool; internet commerce creates a world-wide marketplace for consumers. They have a veritable galaxy of information and products available to them with a simple click of a mouse. But with an expanded market comes cut-throat competition between businesses. Companies must demonstrate that they provide the best goods and services, while at the same time they must establish an enormous amount of credibility.

To establish credibility, many strategies should be employed to achieve maximum results. In the relating process, persuaders must show expertise, trustworthiness, liking, similarity, authority and trust. Once this is established, the audience is more likely to believe the presented facts, agree with your arguments and potentially take action.

There have been many scandals associated with e-commerce, therefore it is very important to trust a the site from which you buy. Sites that sell high-priced objects such as jewelry should be evaluated with high scrut

Weight Watchers is undoubtedly one of the most recognizable names in the weight loss industry. Part of their success probably comes from targeting the potential but procrastinating dieters. Of course, there are many objections to going on a diet; it costs too much to eat healthy, people are too busy, results don’t come quickly enough, not knowing how, and always gaining weight back. Through their extensive website, Weight Watchers has tackled most of these objections.

I believe that the strategies Weight Watchers employs are very clever and very effective. The issues of cost, busy lifestyles, know-how and quick, lasting results are covered quite well. I found it quite interesting that Sarah, the Duchess of York, was featured as a client. This is an excellent strategy used to counter those with the busy-lifestyle objection; even a busy Duchess can do it. All of the possible objections are covered quite well, and I was impressed with the extensiveness to which they were.

Another facet of support is selecting the action you would like the persudee to take. The company seems to do all the work for you. They give you a meal plan, weight calculators, exorcise plans and a “starters” kit; all having catchy names attached to them. They also state that weight loss is a change in lifestyle and behavioral styles (ad nauseam). Weight Watchers then facilitates action with their online stores and online support groups

While the website is toured, many of the support tactics are effectively used. Firstly, the decision to use Weight Watchers is highly advised. Almost all of their customer testimonials incorporate a person saying how much fun the program is. They all state that they never felt deprived (a definite con in dieting) and that it was easy to lose weight with the program, as opposed to other diets they had tried. All seemed to loose an enormous amount of weight, without feeling they were on a diet. All of these things define the pros and cons of the diet. They also ma

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