Logic

Magazine ads and commercials are the best ways to sell things. Their main goal is to sell the product and find the best ways to do so. First there is a product and then there is a setting for the product. By trying to bring these two aspects together logical fallacies are formed. For example comparing a comb to a porcupine, which is a false analogy. Through analyzing these magazine ads I will present the logical fallacies within the ads.
These ads are from the October 2001 issue of GQ magazine; first ad portrays Michael Vick, quarterback for the Atlanta Falcons. Michael Vick who is well known in the sports world is wearing designer fit clothing. The Cloths he is wearing is of a stylish fashion something not sporty, which is most athletes’ commercial look. Michael Vick is known for his fine NIKE apparel and now seeing him in such fancier clothing is contradictory. The Ad is saying that even if one is a sporty person one can where these clothing. What, also can go without saying is that many of our fashion is of someone else. By using Michael Vick in this ad the logical fallacy appeal to popularity (Internet cite) is used. Appeal to popularity is using Michael Vick’s popularity to sell the product. Consumers will purchase this pro



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My next ad is a Budweiser ad; it shows a picture of three women hanging out at night, however there is no picture of the product, just the name of the product at the right hand top corner of the page. This is clearly relating the women to the beer, however in the way it is not being presented. The women are not holding the beverage nor are they wearing any clothing related to the beverage. One could only draw that drinking this beverage will make you encounter meetings with these women or women of the same caliber. The first fallacy that comes to mind is libido ignoramus (J. Baumann): Using sex to sell this product: the women are a symbolism of drinking the beer so it will sell. The tintillation: the colors of the background are in close relation to the colors of the bottle of the beer; false analogy: what do the women have to do with the beer; non sequitur: the beer will not bring women like these nor will the women come with this type of beer. Also, this ad is appealing to the popularity of sex by using women in the ad.

s product if Michael Vick is wearing it. The either-or (Seagull Reader) fallacy is presented; which is giving one a choice to choose whether to buy the stylish cloths or the sporty cloths. However, which clothing line one

Some topics in this essay:
Critical Thinking, Michael Vick, Fallacy, Deductive Reasoning, Argument, Logical Fallacies, Argumentation Theory, Appeal To Emotion, Attacking Faulty Reasoning, GQ Magazine,

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