Recently, International Business Machine announced its "downsizing plan , cutting 15,600 jobs in services and chip units-filing. As the U.S. economy tumbled beginning in the year of 2000, we frequently hear " lean concept of Synchronous Organizational Structures, "production cessation, " reducing duplication, "force management program, "redundant ¦ etc. from company's chief operating officers' speeches to reveal a simple fact of cutting jobs and making more and more employees to lose their jobs for the pursuit of the economic profits of the company. New ways to avoid saying firing their employees have constantly been invented as corporate continues to eliminate jobs. Not only found in business and economics, such words or phrases like "departure from normal flight is simply described as a helicopter crash by a Canadian military spokesman, "servicing the target means killing the enemy, foreign spy is an "asset under CIA term, armed political rebel is described as "freedom fighter in positive term while a contrasting term "terrorist is used for the negative meaning, "taxpayer is citizen, "classified information is secret information and "unclassified is not secret. Doublespeak continues to spread as the official language of public discourse from government and politics to business and economics as well as laws.
"Doublespeak is language that pretends to communicate but really doesn't. It is language that makes the bad seems good, the negative appear positive, the unpleasant appear attractive or at least tolerable. Doublespeak is language that avoids or shifts responsibility, language that is at variance with its real or its purported meaning. It is language that conceals or prevents thought; rather than extending thought, doublespeak limits it. Concluded by doublespeak expert William Lutz in his book, The New Doublespeak (1:4). Doublespeak does " ¦ mislead, distort, deceive, inflate,