The guiness advert

Guinness ads, clever and flashy as they usually are have out done themselves again with this incredible piece of footage. Its provocative speech, together with the carefully designed filming techniques compels the audience from beginning to end.

It opens with a close up of a man’s face. For nine long seconds, all you can do is look at him, gaze into his eyes and wonder why he’s just standing there, what he’s going to do, and why he doesn’t speak. This draws you in, you sit, captivated as the wind ruffles his toilet brush-like hair. Then, from the silence come the words “he waits.”

You don’t know how long he’s been waiting for, or indeed, why he’s waiting at all, but you guess he’s been there a long time. Three more men appear, each clasping a board, and the newly formed group of surfers run flat out towards the crashing waves of the forbidding ocean. “Tick followed tock followed tick.” This further emphasises the fact that he’s waiting, and

Some topics in this essay:
Ahab” Ahab’s, , Walter Crane, Moby Dick, Herman Melville’s, he’s waiting, successfully riding wave, white horses, riding wave, horses waves, appeal people, filming techniques, successfully riding,