Ambev and Quilmes
AmBev is the largest brewer in Brazil and in South America, and the fourth largest brewer and fifth largest beverage producer in the world, through its beer brands Skol, Brahma, Antarctica, Patricia, Nortena, Ouro Fino, as well as soft drink brands such as Guarana Antarctica, and its franchise agreements for Pepsi soft drinks and Gatorade, and Lipton Ice Tea. AmBev has been present in Argentina since 1993 through its local subsidiary CCBA S.A. with its Brahma brand, and operates a plant that required a $150 million investment. AmBev also operates with its own plants in Uruguay, Paraguay and Venezuela. Quilmes Industrial (Quinsa) S.A. is the largest brewer in Argentina, Bolivia, Paraguay and Uruguay and has a share of the Chilean market. Its brands include Quilmes Cristal, Pacena, Andes, Norte, Heineken (under license), Pilsen, Becker, Baltica and Baviera among others. Furthermore, it is the main Pepsi bottler in Argentina (including Gatorade and Tropicana) and Uruguay, and has an association with Nestle Perrier Vittel in Argentina for the production and sale of the bottled water brands Eco de los Andes, Glaciar and Nestle Pureza Vital. AmBev and Quinsa are Public Limited Companies. Both are owned by two or more shareholders an
Developing a range of products. Quinsa and AmBev believe that the transaction will permit them to develop one of the most efficient companies in the region and deliver high quality products to its customers. AmBev has recently bought 36% voting shares of Quilmes Industrial for US$600mil. This indicates AmBev increasing in size through external growth, this is where two businesses join together to form a larger business. External growth can occur mainly in two ways, as a merger which is when two businesses agree to join together or as a takeover which is when one business buys another business. Acquisitions are takeover and it occurs when one business buys a part of another. Therefore, AmBev´s operation represents an acquisition. According to the deal, AmBev may ask for the merge of both companies and take over Quilmes in the year 2009.
Some topics in this essay:
Industrial US$600mil,
Selling Proposition,
Limited Companies,
Quilmes Cristal,
Paraguay Uruguay,
Quinsa AmBev,
Quinsa's AmBev's,
AmBev Quinsa,
Holding Companies,
Quilmes Argentinean,
market share,
economies scale,
largest brewer,
ambev quinsa,
public limited companies,
argentina bolivia,
quilmes cristal,
business buys,
bolivia paraguay,
argentina bolivia paraguay,
costs fall,
bolivia paraguay uruguay,
argentinean beverage,
gaining economies scale,
argentinean beverage market,
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Approximate Word count = 1008
Approximate Pages = 4 (250 words per page double spaced)
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