Self-employment is about being in control of one’s life. She is her own boss, and she gets all the benefits that she works for. When working for someone else, one’s financial and personal future is restricted. Most people who become wealthy are self-employed. Today, one can work from nearly anywhere. There is always the concern of getting enough business. The most secure job may be to own one’s own business. One must always keep marketing, or things could begin to drop. If one does not have a sufficient amount of customers to fall back on, one will not be able to continue her business (Wendy Johnston).

Marketing plays an important part in successful business undertakings. The way one markets one’s business will determine one’s level of success or failure. The major factor to successful marketing is to know the customers. They are the ones to determine whether one stays in business. L

Long before one exits the gate, one has to ask themselves what they want out of a job. For some, the right job might mean a steady paycheck and minimum frustration, while for others it may be a rigorous and challenging first step toward a life-long career. Honesty is crucial at this point in time; anyone who is not fully honest with him/herself entering into the job search process, or who is overly concerned with the opinion of others, is bound to end up unhappy.

Pricing is difficult for one who works on its own, because they cannot locate the price of their experience and ability. A good cash flow is at the center of the business financial process and is important for one’s business survival. Using a spreadsheet or purchasing a simple budgeting program will work just fine (ColoradoSBDC.com). One should go out and shop, comparing similar products to theirs, to see what the prices are like. There are also industry standards that will give guidelines (Wendy Johnston). Some pricing strategies are retail cost and pricing, competitive position, pricing below competition, and price lining. The solution to success is having a well-planned strategy, establishing policies, and to frequently observe prices and operating costs to guarantee profits (SBA-Starting your Business-Business Plans).

At the College of Charleston, the faculty in the Department of Management and Marketing are as varied as the courses they teach. They correspond to fields such as Entrepreneurship, International Business, Management Information Systems, Production/Operations, Purchasing and Supply Chain Management, Hospitality and Tourism, Intermodal Transportation and Logistics, Business Statistics, Advertising and Public Relations, along with a variety of courses in Management and Marketing. They credit themselves in their teaching course and their strong career base uniting doctorates in various areas of business from around the world as well as active professional development (Management and Marketing > College of Charleston).

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