Hong Kong is known as the leading international center in Asia for its communications and information technology. Its rapid development of new innovations and technology has kept Hong Kong’s communication market very competitive. For example, in telecommunications alone, “the licensing of new services using advanced and innovative technology are expected to lead to further substantial investments, worth more than $20 billion, in the next five years.” ( ) Similiarly, the broadcasting market is also expected to bring in new investments estimating to be around $10 billion. The availability of the latest in telecommunications technology and its global appeal have attracted many international news agencies, newspapers and overseas broadcasting corporations, such as MTV, to establish regional headquarters or representative offices in Hong Kong. The successful publications and media broadcasting produced in Hong Kong shown its strong position as a financial, industrial, and communications center.

Hong Kong's television viewers have access to 39 domestic and regional television channels in various languages. ( )These include “four free-to-air commercial channels, over 30 pay

In 1997, Hong Kong was given back to the Peoples Republic of China from the British after 100 years of colonization. This impact and return to the Peoples Republic of China has had a deep impact on Hong Kongs mass communication and information technology market. The 1998 Review of Television Policy, which the Government announced in December that year , was a bunch of policies that aimed at advancing the broadcasting policy objectives due to the change in techonlogy in Hong Kong and its changing market demands. ( ) Under this policy, its objectives were to “promote program choice and diversity through competition, facilitate introduction of new, innovative broadcasting services and enhance Hong Kong's position as a regional broadcasting hub.” ( ) A major policy decision from this purposed plan was to open up Hong Kong’s television market for more competiition by any technical way possible. The Chief executive stated, “A vibrant television market will attract investment, encourage innovation and, most important of all, bring a wider choice of services to the community.” ( ) By providing Hong Kong with the access to a full range of broadcasting services, the Government has decided that satellite master antenna television (SMATV) systems should be allowed to “receive and distribute subscription satellite television programs and telecommunication messages.” ( ) This would help introduce multi-media services through SMATV systems to Hong Kong. For the most part, t

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