beauty and hte beast of advert

Kilbourne claims in her essay that the youth of today are to an extent being brainwashed into growing up with certain beliefs and values. In the essay, women are specifically targeted. She brings into account how commercials and advertisements portray women as being housewives or sex objects.

The author expresses her opinions through the use of many rhetorical devices such as humor, and statistics. Beginning very early in this essay Kilbourne employs the rhetorical device of presenting the reader with statistic

The author lastly goes on to apply a rhetoric device by his specific diction, and slang in the spelling of certain words such as “wearin’ ” and nothin’ “ (122). These spellings give the sentence character. It drastically changes the statement from a dull and nondescript one to one in where the reader can easily imagine the author interrupting a reader and outlandishly blurting out his humorous comments. Her specific diction can be noted in “it is interesting to note that one in five college-age women have an eating disorder”. While she states this statistic as “interesting” the reader easily notes his sarcasm and realizes that it is not “interesting” at all, but in fact repulsive.

s in order to solidify the validity of her argument. She sets the foundation of her argument by stating that “advertising is an over $130 billion a year industry” in which “the average adult will spend one and one-half years of his/her life watching”(121). This initial statistic is used only in order to demonstrate how large the advertising market is and how much potential influence it has. Later in the essay, Kilbourne goes on to use stat

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Beast Advertising”, Concluding Kilbourne, Izquierdo Muir, Argument Structure, Jean Kilbourne, image modern woman, specific diction, image modern, rhetorical device, essay kilbourne, reader easily, modern woman, commercials advertisements, humor statistics, rhetorical devices, woman evolved,