When Fireman got the right to sell shoes, he sold them for $60 a pair, which at the time was the most expensive shoe on the market. After only two years, things starting looking down for this company. The competition in the US was making it difficult for Reebok to be successful. They had to work hard to keep up with Nike and Converse. Shortly after their downturn they developed a new strategy. They were going to make a shoe that was appealing both in color and style. In the 80¡¦s aerobics was becoming popular so Reebok designed aerobic shoes in all colors of the rainbow to appeal mainly to women. The strategy worked and soon thing

Reebok has several designs of shoes, but right now they are marketing the Classic tennis shoe, women¡¦s fitness, kids, and basketball shoes. Reebok is making a push to sell their new Blacktop basketball shoe made for outdoor use. The shoe is a remake of an earlier version and will be sold exclusively at Foot Locker (Tedeschi, 2000). The Traxtar shoe is also being designed for children. The new design should be ready by fall of 2000, just in time for school.

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