The photograph is appealing to men because the picture gives its audience a freeze frame image of a woman in a position that is unnaturally close and shows the curves and skin texture commonly associated with an attractive woman. The advertisement plays to a male’s visual nature.

The ideas of enjoyment and pleasure are common among alcohol advertisements. Liquor companies will go to great lengths to associate alcohol and having a good time. This advertisement goes a step further by incorporating the phrases, “Yes, God is a man,” “when you know,” and “Drink responsibly (but you already know that).” These are all phrases that imply a male dominance over women.

“Yes, God is a Man,” accompanied with the natural beauty of the women lead

If the Advertisement had appeared in vogue magazine or another magazine that is geared towards a female audience the effect would be different. If the advertisement had just the photograph without the writing then it would probably be viewed as fashion. The average women would view the advertisement and wonder if she could pull off the look. Even though different audiences would have different thoughts about the picture the end result would be similar. Main stream culture tries to promote and influence the definition of beauty.

The other two phrases on the advertisement also add to the social hierarchy the advertisement is promoting. “When you know,” and “Drink responsibly, (but you already know that)” are phrases that give male readers a false sense of power and intelligence. The creators are hoping the reader scans the advertisement and thinks he has it all figured out. “You know to drink responsibly” and by lusting over the natural beauty of the women in the advertisement “you know that the women was put in this world for the males enjoyment.”

s readers to think that God placed women on this world for the enjoyment of men. God created this beauty for it to be admired and enjoyed by the opposite sex. There is truth to this idea. In general females take more time to get re

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