Producers and consumers; the ever lacking relationship that should be addressed before moving on to new topics. One side always seems to know more about the other, when in all reality, neither one knows a single thing about the other because they don’t want to take the time to ask the questions, that may provide the needed feedback to make the cycle work in a more efficient manner. Maybe for one reason, or another, we make conclusions that we believe to be correct and hope for a desired outcome that will best benefit ourselves. Sometimes this works, while other times, it doesn’t. How about the beef industry? Can we assume what is needed, and try new ideas in h

The idea of branding products is not new, nor will this be the last attempt at winning a market share through this technique, but does it work for beef? Statistically speaking, branding, or labeling, of beef products is the least concerning factor for consumers when shopping for products, as stated in a U.S. mail survey. Does this mean they don’t care? No, but what it does mean, is the consumer wants a good product at a relatively cheap, or affordable price. Which brings me to my next point; is it possible to deviate a beef product from the norm enough, that consumers are willing to pay a premium price?

opes of an answer, when in all actuality; there may not be a question at all?

Such microwave able meats can cost as much as $7.99 per pound. This is more than double the cost of a raw pound of the same meat that has not been pre-cooked. Hormel is also able to associate a name with this product, that allows them to carry over into their raw meats for those times the customer enjoys going out and cooking a hamburger over an open flame. However, these products cannot just be convenient, they must also provide the customer with a quality that rivals that of their own.

In summary, branded beef can work, provided there is a way to make one’s product stand out to the customer through product deviation. This, in my opinion is definitely a push system coming from the industry’s stand point, and in most cases, customers are responding to the producers. What I don’t think will work is every mom and pop operation trying to compete with the big boys; that is unless they can market a gimmick that is solely their own. I don’t know what the final; outcome will be, but it will an interesting next few years for the beef producers.

The answer is a surprising yes, in some instances. For example, some customers are looking for a beef product that states it’s free of hormones, antibiotics, or that it hasn’t been genetically modified. This group, which has deviated from the traditional market, demands a product that meets these qualifications. However,

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