When potential coaches are asked why they want to become a coach, most of them say, “because I like kids and sports.”(Taylor, p.9). It takes much more than that to be a successful coach. Most of today’s coaches are missing motivational, interpersonal, and communicational skills from their repertoire (Taylor, 1971). These are essential aspects when it comes to the coaching profession.

A coach must be able to deal with a wide variety of different people. They must communicate with their athletes, parents, fellow staff, media, and the general public. Dealing with parents could be the most complicated aspect. Therefore, communication is a major part of the coaching profession. Communication skills are needed when the coach is conducting practice, motivating the athletes, or giving instruction during the game. This communication could be done on a one on one level, or in a team setting (Flannery, 1999). The coach must be able to use verbal as well as non verbal communication, be positive at all times, and make sure that the athletes perception of something is the same as yours (Mackenzie, 1997).

The sporting field is much like the workplace, the coach is the boss, and the sporting environment is the office. As the coach, you must be able to communicate with a variety of people. Each one these people must be spoken to at a different level. An understanding of sports management will allow a coach to understand how

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