“Cleanliness is next to Fordliness”, was an attitude imposed upon the people of Aldous Huxley’s, Brave New World. A society free of disease and suffering was achieved through a technique of conditioning called hynopaedia. “Civilization is sterilization” (Huxley 46), was a hynopaedic slogan used to achieve the ideal society. This idea was noticeable through the lack of people’s emotions, the sterilization of humans and the cleanliness of society.
The Brave New World cleared people of emotions through the elimination of families and the promotion of soma. To eliminate close bonds between two people promiscuity was advocated. This was achieved through hynopaedia during childhood. Through this technique intimate relationships between people were eliminated. People of Brave New World d
The attitude of civilization is sterilization was also achieved through the sterilization of the female population. Bokanovsky’s Process made it possible for the Brave New World to control the amount of fertile women in society. Even with the advancement of scientific technology human ovaries were still needed for the manufacturing of embryos. Fertile women were encouraged to undergo a hysterectomy. In return for selling their ovaries, women received six months pay. Around seventy percent of the women in Brave New World were infertile. These women were called freemartins.
Freemartins were produced through injecting female embryos with a dose of a male sex-hormone.