macdonaldization
Macdonaldization-swept across the social landscape because it offers increased efficiency, predictability, calculability, and control. However rational systems inevitably spawn irrationalities that limit, eventually compromise, and perhaps even undermine their rationality.1. Fast food restaurants lead to long queues of people at the counters and cars at drive throughs. Perhaps cooking at home would be more efficient than getting the family in the car driving to macdonalds, loading up on food and driving home again. Possible not meals cooked from scratch by ding meals and tv dinners are. 2. Just in time management-In japan this lead to heavy traffic as trucks had to deliver parts several times a day-people were then late for work and meetings-this lost productivity. Traffic used fuel-this very expensive in japan and this contributed to air pollution. 3. The forces of macdonaldizations trumpet greater efficiency, but for whom is the system more efficient? Customers who only need milk and bread have to navigate themselves past thousands of other products they don’t need. Is it efficient for people to pump their own petrol? Efficient for them to push a number of d
1. Fast food restaurants almost eliminate genuine fraternization between workers and customers so the choice is either no human relationship of false fraternization-eg Standard life staff are told to ask customers “is there anything else I can help you with? And then thanks for your call” every time. And macdonald staff who always say-“have a nice day”-in fact these people have no real interest in the customer and are saying “get lost” in a polite ritualized way. ifferent buttons before they hear a human Similarly efficiencies are imposed on low level workers from those higher up- 3. Walt Disney World- Bob Garfield took his family of four-admission was $551 alone this in 1991-by 1998 it cost over $800 for five days. He calculated that they had less than 7 hours of fun, fun , fun. Most of the time in the magic kingdom was spent riding buses, queueing up-the 17 attractions thrilled them for a grand total of 44 minutes. charged for this service and branches of banks closed-leading to unemployment
Some topics in this essay:
False Friendliness,
,
Bob Garfield,
Street Journal,
ATM’s Macdonaldized,
fast food,
1 fast food,
1 fast,
food restaurants,
customers name,
fat salt,
food chains,
fun fun,
fast food restaurants,
fast food chains,
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Approximate Word count = 1553
Approximate Pages = 6 (250 words per page double spaced)
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