principles as a linear document. That is, contrast, alignment, repetition

and proximity should be consistent throughout the site. Choosing logical

flexibility within these design elements can enhance a website to a

desired level. On the flip side, overemphasizing differences between

pages can lead to a poor design. The following analysis strays from

applying the design principles in a traditional sense as we take a look how they are applied to the document as a whole.

The Centre for Sustainable Design maintains a simple, yet professional

appealing website. Style decisions using contrast on a black background

for the homepage give the site a preliminary degree of credibility because

it has been made known that the majority believes that white and black

contrast is the easiest to read. Of course there is a san-serif font, like

most other websites because serifs seem to be more difficult to read on a

computer screen. Repetition in the focal graphics on the homepage begins

to lead the audience to a comfort level within the site. The general

template remains the same, with the navigation being on the left and the

Specifically, the repetition of size (170x142pixels), color (greyscale),

elements as a whole as for each individual page.

links to while memorizing the article title to read the desired piece.

because the information is not easy to get to. Digging around the site to

Another failure of repetition is found in the graphics of each navigation

publishing in an electronic format, it is as important to consider design

Some topics in this essay:
Sustainable Design, According Williams, , navigation bar, link journal, graphics homepage, focal graphics homepage, rollover displays, rollover feature, appealing website, design elements, angle variance, graphics lead, focal graphics,