First of all, let me define distribution variable. These are the activities that make products available to customers when and where they want to purchase them. It is also a marketing mix variable. For example, Mini-convenient store at the Gas Stations, they provide little stuff that needs most to the traveler. My personals experience like I went the BJ’s wholesale store few days ago. Its huge place so after shopping some stuff and checkout it took about hour. Right before the exit, there is pizza-hut restaurant inside BJ’s, I couldn’t resist. So I sat down relaxes, had nice meal and took off. Best example could be the wending machine at the MBCC. Even I couldn’t stop my self from going there, cause I know its there. It’s a low storage cost and inventory is enough for all. Explain why marketing efforts should be oriented toward creating and To keep up an exchange relationship, buyer must be satisfied with the obtained good, service, or idea, and sellers must be satisfied with the financial incentive or something else of value received. A dissatisfied customer who lacks trust in the relat

à An organization’s goals, derived from its mission statement. A well-formulated mission statement gives an organization a clear purpose and direction, distinguishes it from competitors, provides direction for strategic planning, and fosters an organization-wide focus on customers. An organization's short- and long-term goals, which focus on the end results sought, guide the remainder of its planning efforts.

à Right combination of circumstances and timing permits an organization to take action to reach a particular target market. Advances in computer technology and the growth of the Internet have made it possible for people to communicate thousands of miles away in a split second. For example, I use onesuite.com, which offer fantastic long-distance phone service at unbelievable rates. No matter its home phone or cell phone, I only pay two cents a minute anywhere in USA anytime. I also recommend that to lot of people, cause it saves lot of money. In what ways does having a mission statement help an organization achieve its goal?

The forces of the marketing environment affect a marketer’s ability to facilitate exchange in three ways. First, they influence custo

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