Taco Bell in China

With regard to international expansion, Yum! Brands, Inc., opened over 1000 new units around the world in 2001 alone and hopes to take advantage of every international growth opportunity. The largest proportion of Yum! Brands, Inc., international restaurants (43%) are located in Asia Pacific. Canada, the Caribbean, Latin America and South America holds 21% of this proportion. Europe/South Africa has 25% and Greater China 11%.

As YUM! Brands, Inc., moves forward in international expansion, the idea of moving Taco Bell into China seems to be a promising venture. Given that China is the most populated country on earth, the market cannot be overlooked for expansion. Currently, China

It took almost 100 years for a patent system to be established in China that is reconcilable with that prevailing in the international community. Patent laws were first introduced to China during the 19th century, while trying to reform the country during this period. Under the "patent law," no patent may be granted for any invention-creation which is detrimental to the public interest or contrary to the law or social morality. This "patent law" underwent a substantial revision in 1992. The amendments expanded the scope of patent protection to cover pharmaceutics, chemicals, food, beverages and condiments. These new amendments also provide protection to imported patented products and add stipulations to help domestic applicants. With all the reforms, China's "patent law" is relatively in line with international standards.

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