marketing plan: valupark
The main concept behind Assisted Parking at URI is to offer the time conscious student a parking alternative, centered around the concept of a valet system. Students would be given the opportunity of maximizing their rime spent on campus by not having to worry about the ability to find a suitable parking space for his or her automobile each morning. Rather than battling the estimated 7,000 other commuters each school day, Assisted Parking patrons would follow the following chain of events. A student would proceed to one of several “drop zones” throughout the Kingston campus. These zones are strategically located in close proximity to major classroom and functional facilities such as Washburn Hall, Chaffee Hall, Pastore Hall, and the Memorial Union. Once at a drop zone, the student will fill out the appropriate release material which notes their approximate pick up time. It has taken approximately 5 minutes from entering the Upper College Road entrance to completing the transaction. The student has conserved at minimum 10 minutes over conventional parking methods.Once the initial transaction has been completed one of Assisted Parking’s many trained drivers will relocate their automob
Public transit? (research availability) The majority of this segment tends to be underclassmen that are economically secure through the support of their parents or some benefactor who will be willing to pay a premium for such a service. These students will tend to use the service on a frequent daily basis as an alternative to paying the $100 commuter-parking fee.
Some topics in this essay:
Assisted Parking,
Grand Prix,
Ryan Center,
Assisted Service’s,
Assisted Parking’s,
TV URI’s,
Wednesdays Students,
Parking URI,
Future Expansion,
assisted parking,
Fine Arts,
parking space,
target segment,
grand prix,
commuter parking,
ryan center,
fine arts,
central parking,
suitable parking,
utilize assisted parking,
print ads,
central parking facility,
assisted parking patrons,
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Approximate Word count = 1757
Approximate Pages = 7 (250 words per page double spaced)
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