t the set plot to retain societal relevance, the Bond women have certainly increased in intellect over the years and only recently has he given up smoking, having only a fine Cuban cigar from time to time. However despite these changes, agent 007 has failed to curb his willingness to engage in unprotected sex with multiple women. In films today we may see Bond put a ‘No Smoking’ sign on the dashboard of the car, but do we see him pull out a condom or show any questioning of what the consequences of his actions might be? We certainly don’t. To the young and impressionable minds of our society today, James Bond is not a good influence. Sex education in schools stressing the importance of safe sex cannot have any effect on our youth if the action-packed Bond films are constantly counteracting this. Despite the awareness of sexually transmitted diseases and the importance of safe sex today, James Bond still acts as though he was in the seventies with unhesitant and unprotected sex sending the wrong message to viewers. Detrimental and irrelevant, in the seventies is where he should have stayed.

Finally, in the 1970’s there was some scope for prejudice in the James Bond films, however today there is not. The seventies saw intense propaganda occurring in both the West and Russia, so the James Bond films of this era, which we

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