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John

Joo-Joo’s Trojan Horse Bistro will be a Toronto based company and will operate in a single-unit medium sized restaurant serving healthy, modern ethnic food. The restaurant will be located between Pape and Chester Streets on the Danforth, in the heart of Greek town.

The company’s goal is many sided, meaning that my responsibility is to make sure that the company is making money. I will try to meet this goal by making sure that my products is good for the health of the customers and staff; the kind of effect my business will have on the community and the environment, and the customer relations in terms of fairness, understanding, and good relations between ass aspects of the business. Being aware of such facts will give purpose and meaning to the business and not just making money.

Development: The company was incorporated in March of 2003 and founded by me, Joo-Young Lim. I am also the president and is is about 5,000 shares of common stock issued. I own about 25% and the rest is kept by the company for future distribution. I have put in about $25,000 of my own money for research and start-up costs. A good sit


c) the open-minded: ‘try it, you’ll like it’, people will get to know a products through word of mouth, publicity and marketing, and learn how good nutritious food can be, in addition to the low cost.

The market for my bistro will cover a large area of different and densely populated communities. It will be located downtown, it an area where many people come to eat and sight see. It also targets the kind of people that I am keying on. It is presently one of the most desirable locations in the GTA and the Toronto Chamber of Commerce rates it as one of the top six areas in the province, with over 500 businesses in an area of about eight blocks, retailing at about $1000 per meter. The future customer will come from:

b) Colleges and Universities: Greek town has about five major post secondary schools within walking distance or a short ride on the subway from Chester Street and a yearly population of about 30,000. There are many highs schools, again within walking distance of the bistro.

Some topics in this essay:
Horse Bistro, Chamber Commerce, Statistics Canada, Mission Statement, Hills Farms, Analysis Industry, Joo-Young Lim, Trojan Horse, Strategy Entry, Report November, trojan horse, joo-joo’s trojan, joo-joo’s trojan horse, horse bistro, trojan horse bistro, greek town, independent restaurants, chamber commerce, target market, friendly greek greek, students eat, schools walking distance, schools walking, public relations, toronto chamber commerce,

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Approximate Word count = 1908
Approximate Pages = 8 (250 words per page double spaced)


  

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