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Reading McDonald

McDonald’s is one of the most popular fast food restaurants in America, with the largest and best-known global foodservice. Much of McDonald’s success is the result of its language, marketing strategies, and outstanding brand recognition. Many characteristics of American culture also contribute to the intense impact McDonald’s is able to have on society.

The language of McDonald’s plays an important role to the success of the company. Much of the food on McDonald’s menu include part of the company’s name, for example, McNuggets, McGrill, McSalad, McMuffin, McFlurry, and so on. By using this clever language, the McDonald’s name is embedded into the memory of the public, while the business gains valuable brand recognition. This in turn causes prosperity, since people are drawn to McDonald’s familiar brand and avoid other unfamiliar competition.

McDonald’s is able to attract people of all ages with their lingo for different types of meals. They lure children with the Happy Meal and famous clown, Ronald McDonald


McDonald’s has such an incredible influence on American culture that its advertising has been able to encroach upon popular culture to attract adults and children. Subtle advertisements have been present in Disney Movies and the adult film, Pulp Fiction. Other commercials and advertisements have different celebrities publicizing and supporting McDonald’s.

The presence of McDonald’s over seas also mimics the United States’ foreign policy. During the cold war, the United States remained isolated and had little involvement abroad. However, now that the United States is engaged in foreign activity, there are more that 28,000 McDonald restaurants in 120 countries.

Many features of American culture make McDonald’s possible. First Americans are more concerned with taste rather than substance. Americans are more worried about value meals, two-for-one deals, and low prices instead of nutrition and health. The low prices on the menu disguise the real cost of fast food, the adverse physical affects. Second, the fast passed American culture makes the qui

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Approximate Word count = 720
Approximate Pages = 3 (250 words per page double spaced)


  

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