Art Nouveau as a style does’nt result from European history soely but consits of a mixture of elaborate, oriental, and classical elements, wanting to express the break with traditional forms, on one hand reflecting the spirit of the Belle Epoque and influencing it at the same time. In the western world as similar to the east, Art Nouveau was primarily a movement of the applied arts - interior and furniture design, architecture, book production and illustration - Art Nouveau, characterized with its graceful, asymmetrical lines based on organic forms, and exotic, rich imagery, is among the most immediately recog

Art Nouveau was a unique style in the visual arts that reached its peak over a hundred years ago. It began at a time when society was rapidly changing from the settled past to a more urban, industrialized way of life. Even though Art Nouveau was short lived its importance is crucial to the development of modern art styles. Not only was it a beautiful and creative art movement, but it also became a transitional period for art to pass from classical to modern styles. Its influence on design has been a lasting one, often reaching into many unexpected areas. The style of Art Nouveau had a modern appearance, which made it appealing to an evolving society.

Art Nouveau designers demonstrated an appreciation of the natural world and were inspired by the depiction of lines of flowers, animals, insects, birds and plants. They used the pliancy of wood, molten glass, clay and metal, and applied them to the flowing curves we see in buildings, furniture, jewelry, ceramics, glass and sculpture. In addition, commercial poster printing offered a new medium for advertisers and artists alike who wasted no time experimenting with this new art form (Johnson21). The graceful lines seen in Art Nouveau were an expression of a new graphic style. Poster design was the beginning of modern promotional advertising. Art Nouveau letter styles such as Munich and Jugendstil were based on plant like forms. Hand lettering styles like Walhal and Phaeton created unique faces that were used in poster advertising. “Linotype and Monotype improved print technology” (Johnson 84). The improvements made to printing increased the quality of the posters in the nineteenth century allowing lettering to become more legible. Poster design in the eighteen nineties combined typography and illustration to create a striking graphic layout. “Art Nouveau had qualities for intended visual experiences that were to be important to the twentieth century” (Johnson 98). Dramatic paintings or rich illustrations dominated the center area. Informational text outlining a product or event was usually placed towards the l

Some topics in this essay:
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