The Company was founded in 1869 by Henry J Heinz called Heinz and Noble Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up again in 1876 by Henrys relatives John and Frederick the company was called F & J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the first Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930.

We analyse Heinz using S.W.O.T., P.E.S.T. and Porter’s five forces.

Strengths; Brand names, Market Leader and Slogans and Advertising.

Weaknesses; Mature product, Production cost, and other market leaders

Opportunities; Market growth, Brand name and Consumer Feedback

Threats; Competitors and Brand loyalty

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