The advertisers of “Mainland Cheese” focus on selling their product to parents with young children. The main words “Building Blocks For Healthy Bodies” is a play on words as the visual image is of a man made with cheese “blocks”. This gives a comic affect and is used to draw the attention of the reader. There is also a distinct reference to having a good healthy body in the main heading. Again attracting the parent to thinking it is

a health food good for their child. The word healthy is repeated many times throughout the advertisement. This is for memorability purposes and to emphasise the fact the product is healthy. There is a lot of jargon and facts used throughout the advertisement. There are references to our daily calcium intake and many facts about what our children should be eating. The large table at the end of the advertisement, again refers to percentages of calcium and protein. This jargon suggests the importance to the specific target group being parents of young children. The name of the product Mainland Cheese is also repeated throughout the advertisement again for memorability purposes. The mainland slogan “Good Things Take Time” is used for memorability purposes but also is a cliche’. This is used to make the reader feel comfortable with the product.

Some topics in this essay:
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