dvertisements. For the ‘common guys,’ like musicians and comedians, being part of these beer advertisements gives them more public exposure.

The three largest U.S. beer companies developed a new marketing concept, and Coors as well has invested “big money” to help promote its brand. Coors Brewing Co., a unit of Adolph Coors Co. is the third largest beer company in the U.S., following Anheuser-Busch and Miller respectively. Coors has become the National Football League’s (NFL) official beer sponsor in a five-year contract that gives them the rights to use the league’s various logos and promote all participating teams equally. The contract is approximately worth $300 million and is the biggest sports sponsorship that Coors has ever had. In past years, Anheuser-Busch and Miller were t

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