beer industry
There are several beer companies around the world competing on a global scale. As a result many brewers are buying out some of their competition, and even coming up with new marketing concepts. For example, Anheuser-Busch, Miller, and Coors—the three largest U.S. beer companies—are hiring ‘common guys’ as endorsers of their beer advertisements. Instead of using sports players, jocks, and celebrities, as they did in the past they are now using ‘common guys’ such as musicians and comedians. Brewers believe that ‘common guys’ are the heroes and portray a better image of style to the consumer. By using ‘common guys’ to endorse beer brands help attract different groups of consumers. Also, it is cheaper for the beer company to hire ‘common guys’ than big celebrities in their a
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Approximate Word count = 541
Approximate Pages = 2 (250 words per page double spaced)
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