beer industry
There are several beer companies around the world competing on a global scale. As a result many brewers are buying out some of their competition, and even coming up with new marketing concepts. For example, Anheuser-Busch, Miller, and Coorsâthe three largest U.S. beer companiesâare hiring âcommon guysâ as endorsers of their beer advertisements. Instead of using sports players, jocks, and celebrities, as they did in the past they are now using âcommon guysâ such as musicians and comedians. Brewers believe that âcommon guysâ are the heroes and portray a better image of style to the consumer. By using âcommon guysâ to endorse beer brands help attract different groups of consumers. Also, it is cheaper for the beer company to hire âcommon guysâ than big celebrities in their a
dvertisements. For the âcommon guys,â like musicians and comedians, being part of these beer advertisements gives them more public exposure. The three largest U.S. beer companies developed a new marketing concept, and Coors as well has invested âbig moneyâ to help promote its brand. Coors Brewing Co., a unit of Adolph Coors Co. is the third largest beer company in the U.S., following Anheuser-Busch and Miller respectively. Coors has become the National Football Leagueâs (NFL) official beer sponsor in a five-year contract that gives them the rights to use the leagueâs various logos and promote all participating teams equally. The contract is approximately worth $300 million and is the biggest sports sponsorship that Coors has ever had. In past years, Anheuser-Busch and Miller were t
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Approximate Word count = 541
Approximate Pages = 2 (250 words per page double spaced)
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