There are many benefits of internet that all marketers are aware of, for example, it is an excellent way to reach millions of customer in second. However, Internet marketing also has some downsides. For instance, the internet can be used as a medium to send out information to customers but markets can not control when the message is to be received.

As for Tsutaya, the blast of the internet has created many opportunities to capture the new market. The Internet helps the company in reaching to a much wider range of customers. Unlike any other direct marketing format, the Internet is not restricted by geographic barriers. Customers across Thailand can make purchases 24 hours a day, 365 days a year. While it has a broad reach, the market is narrow. The majority of the Internet's users are limited to an age range between 14 to 34, whereas tr

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