Int. Tobacco Ad Ban

For many years now, governments the world over have been mulling over the proposal for implementing an ‘International Ban on Tobacco Advertising’. Some governments have already had a test run of this ban but the outcome was not too encouraging as it barely brought down the rate of consumption and purchasing of cigarettes in these countries. The World Health Organization is dealing with governments and organizations to propose a complete ban on tobacco advertising starting from the year 2007. Test runs are only the beginning of this implementation, which is still a major issue in heated conventions worldwide. “If fully implemented, the ban may bring a marginal beneficial effect (4% - 16%) on people who smoke”

( Hastings, 2002). The final result, though, will be more damage to governments concerned.

Many parties have their own perspectives regarding the ban. Environmental groups, scientists and a substantial percentage of citizens will agree with the implementation of this ban, but, industries such as Phillip Morris International, Japan Tobacco International, British American Tobacco (BAT) and not forg

Ø Putting tobacco farmers out of jobs because tobacco creates more employment per hectare of land compared to any other crop in the world.

Ø BAT employs over 85,000 people globally. Operations enable governments to earn over $13 billion a year in taxes, more than ten times the Group’s profits after taxes. Unemployment will be inevitable and the government’s profits due to taxes will drop.

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