Pakapa

a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others

Marketing is the art of making someone want something you have

Marketing deals with two important things: money and emotions

Political marketing is an area of growing interest and importance. Marketing is now used by a wide range of institutions within the political arena, including not just parties but also individual politicians, parliaments, local and regional councils, government departments and even monarchies. All have in common the need to communicate effectively with their publics in order to maintain support for their existence.

Marketers already influence or control a significant chunk of the election process. Advertising messages, particularly the negative ones, carry great weight in influencing opinion about the candidates. It may be logical, therefore, that marketing people should manage the actual polling process.

As any good marketer knows, we should always view transactions through the eyes of the consumer (the voter).

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