first of all fashion in the 1940 had to do a lot with the war, On September 3, 1939, England and France declared war on Germany for invading Poland, and refusing to withdraw troops. On September 3, 1940, the United States transferred destroyers to Great Britain. The United States officially entered World War II on December 8, 1941.

On March 8, 1942, the US Government War Production Board issued regulation L - 85, which regulated every aspect of clothing and restricted the use of natural fibers. In particular, wool supplies for civilian use were cut from 204,000 to 136,000 tons in order to meet military requirements. All countries turned to the production of artificial fibers. Viscose and rayon (derived from wood pulp) were the most common. Unfortunately, they weren’t a good substitute because they weren’t very warm and had a tendency to shrink.

Stanley Marcustook the stand that it was the designer’s patriotic duty to design fashions which would remain stylish through multiple seasons and use a minimum of fabric. Therefore, men’s suits were made minus vests and pocket flaps and trousers lost their multiple pl

Prior to World War II, New York fashion designers made the trek across the Atlantic Ocean to attend the flamboyant (very nice ) and opulent (wealthy ) French fashion shows each year. They then returned to the United States and copied the latest Parisian haute couture designs. Once the Germans occupied Paris and the United States stationed battleships in the Atlantic Ocean, the New York designers were cut off from Paris haute couture. In their attempts to design new fashions for the United States market, they concentrated on sportswear. This led to the United States emerging as the sportswear capital of the world.

American designers introduced the concept of separates and co-ordinating components in order to create the illusion of more outfits than one actually had. Classic sportswear styles took hold on college campuses and were soon adopted by all levels of society and all age groups.

During 1942, the War Production Board began severely restricting the amount of yardage used in garments. On March 8, 1942 Stanley Marcus was the apparel consultant to the War Production Board. At this time he took the stand that it was the designer’s patriotic duty to design fashions which would remain stylish through multiple seasons.

McCalls produced patterns for transforming men’s suits into ladies’ suits and women’s dresses into children’s clothing. The women of America were once again sewing their own and their family’s garments.

After the war, the American woman was ready for a change, tired of the severely tailored meaning like long jocks, men clothing to say. Garments she was forced to wear during the hostilities. In 1947, Dior introduced the “New Look”, featu

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