Perdue Chicken

Perdue Inc has an open external analysis system that interacts with and responds to its external environment. This aspect of environmental variable involves scanning and evaluating various sectors outside Perdue’s organization and identifying the good and bad trends that may affect the company’s overall performance. Positive trends may improve the performance of the company and negative trends that are considered to be threats will hinder the company’s performance.

Economic: In 1994 Perdue Farms was worth 1.5 billion dollars and employed 13,800 employees. After the take over of Showell Farms they consolidated, expanded, and became a 2.5 billion dollar company with about 20,000 plus employees. Perdue is known for its values when dealing with people. Emphasized in the company’s mission statement is the importance of dealing fairly with people accompanied with hard, hard work in order to gain

Privately Owned: Although Jim Perdue has done a great job decentralizing the company, Perdue Farms is still a family owned business. There has not been any ‘outsiders’ leading the company. Both the chairman and the CEO are from the family, which in a sense deprive the company from having different leadership style and diverse opinions. If Perdue were a public company, they would have the help of others to raise capital.

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