Moving on to the history of Jack Daniel’s, started when Jack was born in 1850. He was one of 13 children and was raised by a family friend before being hired out to work with the Dan Call family at the age of seven. Mr. Call was a Lutheran minister who owned a whiskey still on the Louse River. Jack learned everything he could about whiskey making from Mr. Call. Then, in September of 1863, Mr. Call devoted his life to lifting spirits (as a minister) rather than selling them. Call sold his still to Jack who was just 13 years old at the time. Jack Daniel modeled his process after Mr. Call mellowing fresh whiskey through hard maple charcoal. While

Jack Daniel never married or had children, he deeded his distillery to Lem Motlow, who oversaw the distillery through Prohibition. Jack is buried in Lynchburg. His is the only headstone with the two chairs. Jack never married, but the chairs were placed there for the many ladies who mourned his passing. Here is a look at Jacks family tree:

The Jack Daniel’s of today is very different but in many respects is still the same company that Jack Daniel’s started more than a hundred years ago. Jack Daniel’s leads the market for red whiskey in the United States and is the only Tennessee whiskey in the U.S. The company markets directly to the end user of its product, meaning directly to the consumer. The marketing mix consists of the Jack Daniel’s (product). It is distributed throughout the united states by liquor stores and beyond the U.S. using distributors of other liquors (place), eighty-seven percent in print media and seven-teen percent in electronic (promotion), and the cost is 20.99 for 750mL- 29.49 for 1 liter- 33.99 for 1.75 liter (price). Jack Daniel’s target market is aimed at twenty-one and older all over the world. Peak sales occur thorough the holidays Thanksgiving, Christmas, and New Years. However, sales strongly decline after the first of the year and stay somewhat steady through the year. T

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