Jack daniel's
What is the best selling North American whiskey in the world? Jack Daniel’s is the answer with nearly eighty million bottles enjoyed over the past year. Worldwide volume of Jack Daniel’s grew last year by 2.5%, reaching a record six and a half million cases in sales. There are several key issues that must be understood to unfold the picture of how Jack Daniel’s became one of the most well known whiskeys in the world. These include investigating the history of Jack Daniel’s, the Brown-Foreman corporation (the company that owns Jack Daniel’s), and the Jack Daniel’s of today.Moving on to the history of Jack Daniel’s, started when Jack was born in 1850. He was one of 13 children and was raised by a family friend before being hired out to work with the Dan Call family at the age of seven. Mr. Call was a Lutheran minister who owned a whiskey still on the Louse River. Jack learned everything he could about whiskey making from Mr. Call. Then, in September of 1863, Mr. Call devoted his life to lifting spirits (as a minister) rather than selling them. Call sold his still to Jack who was just 13 years old at the time. Jack Daniel modeled his process after Mr. Call mellowing fresh whiskey through hard maple charcoal. While
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Approximate Word count = 890
Approximate Pages = 4 (250 words per page double spaced)
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