If you go to their website at www.thetruth.com, you will probably notice many anti-smoking ads, which I believe, contains some pretty graphic pictures. Most of those ads are either, images of body bags, or dead bodies. However, can graphics like these really trigger the audience’s emotions and prevent them from smoking? The answer to this is all depends on the context of this image and the “truth” behind it all.

As I was browsing “the truth” organization website, I came across this picture on their front page, which immediately caught my attention. It seems like a picture of a torn photo of a bunch of corpses lying on the floor. The photo is in front of this natural buff colored background with the word “truth” behind it. At the bottom of this photo, there are three phrases typed with what it seems like, the font of an old typewriter. It says, “Drop Dead Day,” “In Front of a Major tobacco Company,” and “The Death Counter.” However, the most unique concept of this photo is the circled phrase “Drop Dead Day” written at the bottom of this photo with a black marker. This phrase, I believe, carries the whole theme of the entire picture, which is to prevent those innocent people losing their lives due to tobacco related diseases. The title “Drop Dead Day” all associated to those dead bodies lying on the floor, as if they all drop dead at once.

According to “the truth” organization, there are approximatel

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