When giving a presentation to a decision maker, the difference of making mission hangs in the balance. One needs more than just circumstances to close on the sale; the salesman needs the advantage of solid speaking skills. The substance of my presentations and the way, in which the content is conveyed, ultimately determines how that individual sees the United States Marine Corps. The article which I chose “Award Winning Presentations” by Tom Hopkins describes what it takes to give a dynamic presentation so that the salesperson does not waste a solid opportunity to make a great impression. Mr. Hopkins describes four steps that will aid the salesperson in giving a winning presentation. Each step is unique in itself and provides the necessary ingredients to take any presentation to a higher level. (William, good opening paragraph. I was hoping you would have chosen another individual since your textbook is by Hopkins. However, I did not specify, so I will read on with interest)
Is the true decision maker in the house? I need to know if the person in front of me is truly the decision maker. Sometimes the applicant is not the true decision maker, m
Sales Article Essay
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Why can’t I be in the picture? Mr. Hopkins said, “Some of the best advice I give sales people about giving presentations is to get themselves out of the picture”. This element could assist me in a profound way. I tend to only talk about my past experiences and without including the applicant in the scenario. What Mr. Hopkins is telling me in his article is to continue relying on personal experience, while including the applicant in that imagery. This creates the ability for the applicant to envision themselves in that scena
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